Orion adds 3 new SMAs to platforms

pro-buyer

Advisors can now access Sound Income Strategies’ flagship SMAs through Orion’s model marketplace and tamp.

By Eva Thomas
October 17, 2024
https://citywire.com/pro-buyer/news/orion-adds-3-new-smas-to-platforms/a2452363

Three new SMAs from Sound Income Strategies are now available on Orion’s platform.

The additions allow advisors to access the $3bn firm’s flagship SMA strategies through Orion Communities, Orion’s open-architecture model marketplace and Orion Portfolio Solutions (OPS), the firm’s turnkey asset management program (TAMP).

As of June 30, Orion supports over six million technology accounts and thousands of independent advisory firms.

The three strategies mark the first strategies from Sound Income to be available on the platform.

The strategies are Income Plus, an income strategy that invests in preferred securities, REITS, BDCs and ETFs; Divided River, an equity strategy focusing on high-yield stocks; and Total Return, an equity strategy that will focus on delivering above-market dividend income.

‘We chose these three strategies due to demand coming from advisors using the Orion platforms,’ James McConaghy, head of distribution at Sound Income Strategies West, told Citywire in an email.

McConaghy said the addition will give advisors better access to Sound Income’s fixed income and dividend focused SMAs. For right now, he added, he’s content with the three strategies on the platform.

‘In the future, we could consider adding additional strategies, but for now, we think this gives advisors sufficient coverage to our actively managed SMA models,’ McConaghy said.

Orion declined to comment beyond the press release.

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